EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE INTEGRATION IN HUMAN RESOURCE PRACTICES ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT

Abstract

This study highlights the growing importance of technological transformation in shaping organizational outcomes. The study aims to examine how organizational technological practices influence employee performance, with a particular focus on the mediating role of employee engagement. A quantitative, cross-sectional research design was employed, and data were collected from managers working in the manufacturing sector. The analysis was conducted using SPSS and SmartPLS, ensuring robust measurement and structural model assessment. The findings reveal that technological integration has a significant positive effect on both employee engagement and performance, while engagement also positively influences performance. Additionally, the mediation analysis confirms that employee engagement plays a crucial role in linking organizational practices to performance outcomes. These results underscore the importance of adopting a human-centric approach to technological transformation, emphasizing the role of employee engagement in achieving sustainable organizational success.