CULTIVATION OF CARTOON MOVIES EFFECTS ON SCHOOL GOING CHILDREN OF SARGODHA

Authors

  • Noor Ul Ain Nasir
  • Dr Abdul Basit
  • Muhammad Sumair Ahmad
  • Hamid Muhammad Ali Raza

Keywords:

Children, Cartoon movies, Television, Cultivation, heavy viewers, light viewers

Abstract

Cartoons are an important form of communication in the media and have big effects on viewers, especially children. This study examines how cartoon movies affect school-age children of Sargodha. Convenience sampling is used to pick 240 respondents for data gathering. Government schools both inside and outside of Sargodha city provided the sample. For data analysis, interpretation, and inference, statistical methods like correlation and chi-square are employed. Research indicates that children watch cartoon movies very much, and that girls watch cartoons more than boys. Children in the Sargodha region enjoy and comprehend Hindi language, although they slightly favor using its phrases or sentences in everyday conversation. Male children in the lower age group (5-8 years) and lower education group (primary school) are more likely to involve in fighting after watching cartoon movies. Male children receive higher grades (A) than female children. The majority of children receive B grades in their previous class, and viewing television, particularly cartoons, has significant effects on their academic performance. The children's parents also stated that viewing cartoon movies poses a greater risk to their children's health in terms of ocular weakness than obesity and sleep disorders. Parents believe that watching cartoon movies has a greater effect on their children's attention span than on their conduct, academic achievement, health, or language. Overall results indicate that cartoons have greater influence on children who watch more cartoon movies.

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Published

2025-06-30

How to Cite

Noor Ul Ain Nasir, Dr Abdul Basit, Muhammad Sumair Ahmad, & Hamid Muhammad Ali Raza. (2025). CULTIVATION OF CARTOON MOVIES EFFECTS ON SCHOOL GOING CHILDREN OF SARGODHA. Policy Research Journal, 3(6), 601–612. Retrieved from https://policyrj.com/1/article/view/752