SILVIA AHMED KHATTAK; RAZA MUBARAK; GHAYYUR QADIR. FROM LEADERSHIP TO ADVOCACY: HOW INTERNAL MARKETING AND HRM FOSTER EMPLOYEE–BRAND AMBASSADORS. Policy Research Journal, [S. l.], v. 3, n. 1, p. 1258–1268, 2025. Disponível em: https://policyrj.com/1/article/view/1101. Acesso em: 23 oct. 2026.