MUHAMMAD TAHIR SALEEM; SHEHZADI; DR. ALI NAWAZ KHAN; TAHIR MAHMOOD. ARTIFICIAL INTELLIGENCE AND DATA-DRIVEN MARKETING STRATEGIES: EXAMINING THEIR INFLUENCE ON BRAND PERFORMANCE IN THE UNITED STATES AND PAKISTAN . Policy Research Journal, [S. l.], v. 4, n. 2, p. 472–486, 2026. Disponível em: https://policyrj.com/1/article/view/1589. Acesso em: 28 feb. 2026.