CHEEZ ALI; HATIM ALI. STUDENTS AS CUSTOMERS: AN ANALYTICAL LITERATURE REVIEW OF MARKET-ORIENTED CULTURE OF PAKISTANI UNIVERSITIES. Policy Research Journal, [S. l.], v. 4, n. 4, p. 358–370, 2026. Disponível em: https://policyrj.com/1/article/view/1818. Acesso em: 20 apr. 2026.