MUHAMMAD ILYAS; DR. FAKHTA ZEIB. THE COGNITIVE COST OF EFFICIENCY: A PLS-SEM INVESTIGATION INTO THE PARADOX OF GEN-AI UTILIZATION AND STUDENT ENGAGEMENT IN HIGHER EDUCATION. Policy Research Journal, [S. l.], v. 4, n. 4, p. 1041–1055, 2026. Disponível em: https://policyrj.com/1/article/view/1911. Acesso em: 3 may. 2026.