HAZIQ QAYYUM CHOHAN; SADAF ZAHRA, MARYAM IRSHAD. THE IMPACT OF PAKISTANI CRICKETERS’ PERSONAL BRANDING ON CONSUMER BRAND LOVE: THE MEDIATING ROLE OF GLOBAL BRAND EQUITY. Policy Research Journal, [S. l.], v. 3, n. 11, p. 916–925, 2025. Disponível em: https://policyrj.com/1/article/view/1918. Acesso em: 9 may. 2026.