AISHA SANAM; SAIRA ALI KHAN; AYMAN TAJ; ASADULLAH LAKHO. THE IMPACT OF CUSTOMER EXPECTATIONS, CUSTOMER LOYALTY, CUSTOMER BRAND LOYALTY, AND CUSTOMER SATISFACTION ON PURCHASE INTENTION IN THE FMCG SECTOR OF PAKISTAN. Policy Research Journal, [S. l.], v. 2, n. 4, p. 39–53, 2024. Disponível em: https://policyrj.com/1/article/view/56. Acesso em: 1 may. 2026.