Muhammad Tahir Saleem, Shehzadi, Dr. Ali Nawaz Khan, and Tahir Mahmood. 2026. “ARTIFICIAL INTELLIGENCE AND DATA-DRIVEN MARKETING STRATEGIES: EXAMINING THEIR INFLUENCE ON BRAND PERFORMANCE IN THE UNITED STATES AND PAKISTAN ”. Policy Research Journal 4 (2):472-86. https://policyrj.com/1/article/view/1589.