Silvia Ahmed Khattak, Raza Mubarak and Ghayyur Qadir (2025) “FROM LEADERSHIP TO ADVOCACY: HOW INTERNAL MARKETING AND HRM FOSTER EMPLOYEE–BRAND AMBASSADORS”, Policy Research Journal, 3(1), pp. 1258–1268. Available at: https://policyrj.com/1/article/view/1101 (Accessed: 23 October 2026).