Wajeeha Zamir, Jamroz Khan, Farhana Jabeen, and Dr. Bilal Khan, “IMPACT OF SOCIAL MEDIA ON CONSUMER SATISFACTION BASED ON AIDA MODEL WITH MEDIATING EFFECTS OF BRAND AWARENESS IN RESTAURANT SECTOR PESHAWAR, PAKISTAN”, PRJ, vol. 3, no. 9, pp. 680–691, Sep. 2025.