Muhammad Ahmad, Sabeen Fyyaz, Kinza Mustansar, Muhammad Arslan Sarwar. EXPLORING THE POTENTIAL KEY FACTORS TO ANALYZE THE IMPACT OF AI IN BUSINESS DECISION MAKING. PRJ [Internet]. 2026 Mar. 7 [cited 2026 Mar. 12];4(3):113-22. Available from: https://policyrj.com/1/article/view/1630