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Haziq Qayyum Chohan, Sadaf Zahra, Maryam Irshad. THE IMPACT OF PAKISTANI CRICKETERS’ PERSONAL BRANDING ON CONSUMER BRAND LOVE: THE MEDIATING ROLE OF GLOBAL BRAND EQUITY. PRJ [Internet]. 2025 Nov. 16 [cited 2026 May 9];3(11):916-25. Available from: https://policyrj.com/1/article/view/1918