DYNAMIC RELATIONSHIP OF SHOPPING BEHAVIOR WITH SHOPPING EXPERIENCE, MOTIVATION ORIENTATION, AND SHOPPING FREQUENCY AT SHOPPING MALLS OF QUETTA CITY, PAKISTAN.

Abstract

The study examines the impact of shopping experience, shopping behavior, and shopping frequency on customer shopping behavior in Quetta City's shopping malls. Four hundred twenty patrons of shopping malls in Quetta, Pakistan, were selected by convenience sampling to participate in a self-administered survey. The study applied a multiple regression approach to test the data empirically using SPSS.

The study concluded that there is a strong correlation among the variables and that customer shopping experience, customer shopping behavior, and customer shopping frequency have a significant impact on customer shopping behavior in Quetta City's shopping malls.