HOW GENERATIVE LEADERSHIP DRIVES ENVIRONMENTAL BEHAVIORS: A DUAL MEDIATION MODEL OF GREEN COMMITMENT AND MAN–NATURE ORIENTATION

Abstract

This study examines how Generative Leadership (GL) impacts Extra-Role Behavior (ERB) to enhance environmental sustainability within the tourism and hospitality industry with special considerations on the mediating roles of Green Commitment (GC) and Man-Nature Orientation (MNO). It is suggested that a conceptual framework be used to demonstrate how GL promotes ERB which is critical in accomplishing the long-term sustainable goals in tourism industry. A quantitative and cross-sectional design was used to gather data including 250 executives, managers and business owners in the industry. The results indicate that both GL and GC have a significant positive impact on the protection of the environment through ERB and MNO mediates this correlation to some extent. The research provides valuable recommendations that managers should follow when seeking to promote environmentally friendly practices among the employees and plays a role in making tourism sustainable.