EXPLORING THE POTENTIAL KEY FACTORS TO ANALYZE THE IMPACT OF AI IN BUSINESS DECISION MAKING

Abstract

Artificial intelligence (AI) plays a crucial role in business decision making while impacting the firm wide performance, organizational processes and overall reputation. This study explores the potential of AI as advance technological tool in transforming the strategic decision making thus enhancing the business outcomes. A systematic protocol has been followed for selection of relevant literature by utilizing the renowned search engines like Google Scholar and IEEE Xplore to identify the high quality published studies. After a thorough literature survey it has been assessed that AI significantly contributes to financial outcomes, productivity and sustainability thus driving a substantial business growth and adaptability. AI also influence the organizational reputation by shaping the customer’ trust but transparency is prior condition in AI driven systems which can be ensured by understanding the technical aspects of AI. Conclusively AI act as a powerful catalyst in decision making while delivering the measurable improvements, innovation and highlighting the critical need for transparency and trust to ensure the overall sustainability.