THE INHERITANCE AND DISSEMINATION OF HENAN FOLK SONGS FROM THE PERSPECTIVE OF ONLINE MEDIA

Abstract

Under the dual impact of globalization and the digital wave, the survival context of traditional music has undergone profound transformation. Henan folk songs, as an important carrier of Central Plains culture, bear the historical memory, folk customs, and public emotions of the Henan region. In the traditional communication context, Henan folk songs face difficulties such as the discontinuity of inheritors and limited dissemination scope. With the popularization of online media, short-video platforms, social media, and digital audio platforms have constructed a completely new communication ecology, providing new paths for the inheritance and dissemination of Henan folk songs. The fragmented dissemination of short-video platforms breaks temporal and spatial restrictions, live interactive broadcasting activates living inheritance, virtual technology empowers artistic innovation, and cross-platform linkage builds cultural identity. Based on the inheritance value and traditional dissemination dilemma of Henan folk songs, this paper analyzes their artistic characteristics and cultural value, combines them with the communication characteristics of online media, explores the reconstruction path of inheritance models, dissemination mechanisms, and cultural ecology under online media, and proposes optimization strategies for the risks of alienation in dissemination, aiming to provide theoretical and practical references for the modern transformation of traditional music.