DETERMINANTS OF USERS AWARENESS AND SATISFACTION WITH DIGITAL RESOURCES AND SERVICES: A QUANTITATIVE APPROACH

Abstract

Purpose: This study aims to assess the familiarity of students with the digital resources and digital services offered by the central library of Peshawar University. The key objectives were to determine users’ awareness and to assess their level of satisfaction with these resources and services.

Methodology:  A quantitative research approach was adopted using the survey method. The study population included BS, MS/MPhil, and PhD students. Data were collected through a structured questionnaire, designed after a thorough literature review and refined via pre-testing and pilot testing. Using convenience sampling, over 400 questionnaires were distributed, with 355 valid responses obtained (92% response rate). Data analysis was conducted using SPSS (2024), applying frequency analysis and chi-square tests to identify relationships among variables.

Findings: The results showed high awareness of research databases and OPAC. A significant relationship was found between academic qualification and awareness/satisfaction with digital resources and services. Students reported the highest satisfaction with research databases, e-journals, OPAC, and Current Awareness Services (CAS).

Originality/Value: The findings highlight the need for improved promotion of digital services, particularly among undergraduate students. The study recommends targeted outreach through orientations, emails, and social media, as well as introducing a 3-credit-hour course on library and digital resource usage in departmental curricula.